Pay Per Click

Pay per click (PPC), also referred to as Cost per click, is an online internet advertising model used to increase traffic to websites. Advertisers pay the publishers when the ad is clicked. In a way, PPC advertising works like a silent auction. Advertisers place bids on keywords or phrases that they think their target audience would use in a search engine when they are looking for specific goods or services. If a keyword or phrase that the user queries matches the keywords in an advertiser’s list, if the site has relevant content, if that website is currently using Pay per click ads, it will display an advertisement. These types of advertisements are referred to as Sponsored Links, or Sponsored ads.

Pay per click ads also level the playing field like no other form of advertising. A small company can, with a limited budget, outbid much larger companies with enormous advertising budgets and gain the advantage they need to get noticed in their market. PPC also provides information on how effective the advertisement is. Essentially clicks are used as a unit to measure interest. The more clicks the ad receives the more effective it is, simple as that.
The basic formula for calculating Payperclick is to take the advertising cost and divide it by how many clicks the advertisement generated. In determining Payperclick there are two main methods; bidbased and flatrate. When using the flatrate method, a fixed amount which will be paid per click, is agreed upon by both the publisher and the advertiser. In the Bidbased method, the advertiser competes in a private auction held by an advertising network. The host is informed of the maximum amount for a specific ad spot, each advertiser is willing to pay. Whenever the ad spot is activated, the auction is completed automatically.

Long story short, Pay per click marketing is used to generate clicks to a website by using advertising on search engines. Even if your site appears organically in the top search results, Pay per click ads are still very beneficial because they connect you to people who vaguely search topics relevant to your business, rather than only those who search for your business specifically. With our team of experts and their experience and knowledge of Pay per click, Parshwanath IT Services can help elevate your business to the next level.

We optimize your PPC campaign regularly. For any online business, priority must be given to higher conversion rate rather than higher clickthroughrate (CTR). We optimize the ad copies along with the landing pages on a regular basis. This ensures a better and higher conversion rate. We advise our clients to use more PPC search engines. To ensure more visitors and better conversions, run the PPC ads with more than one PPC search engine. This way more people will get to see your ad copies which in turn will get you more qualified clicks. Parshwanath IT Services dedicates a professional management team exclusively assigned to your business. The PPC management team must be well trained so they can critically analyze the response to the ad copies and make required changes if necessary. There are various testing methods and tools which help you to evaluate the efficiency and success rate of your campaign.

The PPC management team must be well versed in all these methods and tools to make a success of your campaign. We analyze and monitor your campaign closely. Remember, it is you who is spending all the money on the campaign. Hence, you must ensure high ROI from it. We monitor the success rate of the campaign closely and on a daily basis.We also provide you with analytics charts and monthly reports, checking the response to your ad copies periodically to make sure your campaign is on target.

Google Adwords

Why should you advertise with Google?
Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide. This means your ads will be easily accessible to millions of users every day (Depending on the demand of the product).

Google AdWords Benefits
Google AdWords is an online advertising service that places advertising copy above, below, or beside the list of search results Google displays for a particular search query, or it displays it on their partner websites. The choice and placement of the ads is based on keywords and relevance of the search query to your ad.
Google AdWords: Remarketing
Remarketing is an AdWords feature that allows you to show ads to those that have already been to your website. This feature is beneficial because it allows you to reconnect to potential customers who have not purchased anything during their last visit. There are five ways to remarket with Google. Standard remarketing, Dynamic remarketing, Remarketing for mobile apps, Remarketing lists for search ads, Video remarketing. These methods involve showing ads and dynamic ads to past visitors who have visited your site, used your mobile app, done follow up searches, and/or interacted with your YouTube Channel

Google AdWords: Target Market
Professional advertisers can enter keywords, domain names, topics, and demographic targeting preferences, and Google places the ads on what they see as relevant sites within their content network. This will help the ads reach the right audience for you. Let us say your business produces a product or provides a service, that is heavily geared to one gender or age range, demographic targeting can be used to display these ads to people who fit the description and are more likely to use your services or purchase your products.

What we do for you
Parshwanath IT Services specializes with Google AdWords. We know all the techniques and strategies required to provide the maximum amount of results (High Conversion Rates) to your business. We also provide your own daily/weekly/monthly reports, charts, analytics campaign tracking, target market analysis, geographic analysis, keyword effectiveness index (KEI), and much more!

Facebook Ads

Why use Facebook advertising?
Simply put: it’s custom audience targeting features. Businesses pay not only for prioritisation of their brand content, but for Facebook’s marketing tools, too. The extent of this usefulness can vary, depending on a number of factors. For example, Facebook would be an ideal marketing platform for a garden centre looking to target middleaged women who enjoy gardening. It is also fitting for a business telecommunications company targeting tech startups. Different types of businesses may find different social media more, or less, relevant to their business’s marketing strategies. Facebook has a new platform of advertising that fits the majority of business models.
Since Facebook users are required to provide information such as gender, date of birth, etc. it is very easy to target your desired demographic. It is also possible to create a custom audience. Facebook is provided the contact information of the users in the desired custom audience, and if they are connected to Facebook, ads will be shown to them. Facebook Ads also has a feature called, Lookalike Audiences.

This feature takes the list of users who have liked your page and the list of people in your custom audience, and it searches for users with similar traits. It then displays the ad for them. Remarketing is also done very efficiently on Facebook. After installing a little bit of code on your website, visitors will receive ads on Facebook, potentially reconnecting them to your site. Facebook Ads uses the Bid based method for calculating PPC.

Facebook Ads is a very efficient and effective method of advertisement. With over 1.44 billion users and growing, and out of those 1.44 billion, a large percent (64%) use it everyday. Making it is easy to see why so many companies nowadays choose Facebook Ads as one of their advertising platforms, in order to build brand awareness and generate loyal customers. Simple, effective, and efficient.

What we do for you:
Parshwanath IT Services knows when and where to use the Facebook advertising tools such as Promote Page, Promote website, boost post, fan page and much more. We know how to use Facebook’s marketing tools to the fullest to maximize results. Now is the best time to advertise with Facebook since their advertising campaign is cost efficient. Over 1 billion people use Facebook; we will help you reach the right ones.

YouTube Ads

About Video advertising on YouTube
Every month, more than one billion people visit YouTube and watch over six billion hours of YouTube videos. These are a lot of potential customers. And you can decide where and when a video ad shows up and which of these potential customers see them. Several very successful companies already use YouTube ads, ZAGG, LSTN Headphones, and RevZilla, have all used YouTube ads and have all experienced an increase in revenue. With many businesses using YouTube ads experiencing an increase in profits from one billion potential customers, the only real question is, why haven't you started already? With an effective video ad that is interesting and engaging there is no real downside to using YouTube ads.
Benefits of video advertising on YouTube
Here are some benefits of advertising on YouTube:
  • Connect with your audience. Video ads help you connect with potential customers in a unique and memorable way. You can be personal, share your expertise with the world, or put the camera on yourself and explain how your product or service can benefit your audience. Video ads are usually more interesting and more engaging, so they have an increased potential to be clicked and provide your website with more viewers.
  • Reach the right people. You can show ads to the right people based on who they are, where they’re located, and what they’re interested in. For example, you can shows ads to men between the ages of 18 to 34 who live in Boston or women who enjoy traveling. With YouTube ads ability to reach your desired demographic, there is next to no chance of your video ads playing pointlessly to people who are unlikely to buy your product or use your services.
  • Pay for what you get. With AdWords for video, you pay when a viewer actively selects your video, or chooses to continue watching a video when it first loads as they browse video content.
  • Video ads are also more effective informing possible customers of your products. A text, or picture advertisement may be less engaging than a video, and they run the risk of being misinterpreted. With video ads on YouTube you’re essentially running a commercial on the most viewed video sharing website. It is like advertising during the Superbowl without spending millions upon millions of dollars.
What we do for you
The experts at Parshwanath IT Services have the experience and skills to take the benefits of advertising on YouTube to the next level. We will take the benefits and add on to them by perfectly managing all the benefits and reaching your target market with each and every ad. We will take charge of YouTube advertising request such as Channel building, AdWords, Connecting to your target market and more.
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